In the Beginning......


Large scale bottling was made possible just five years later, when in 1899, three enterprising businessmen in Chattanooga, Tennessee secured exclusive rights to bottle and sell Coca-Cola. The three entrepreneurs purchased the bottling rights from Asa Candler for just $1. Benjamin Thomas, Joseph Whitehead and John Lupton developed what became the Coca-Cola worldwide bottling system.

Coca Cola's popularity continued to grow over the years. with this popularity also came imitators. many competitors began to make imitations of Coca Cola as a result the bottlers agreed to come up with a standard and distinctive bottle for the Coca Cola beverage. In 1916, the bottlers approved the unique contour bottle. The new Coca-Cola bottle was so distinctive it could be recognized in the dark and it effectively set the brand apart from competition. The contoured Coca-Cola bottle was trademarked in 1977.

By 1920, Coca-Cola could be found at all but six soda fountains across the United States. The drink was popular with on-the-go people, especially since prohibition was keeping bars shut down. Usually people would meet up with their friends or co-workers on their breaks.Coca-Cola took advantage of this trend. In the early 1920's, Coca-Cola was on the rise and many people began drinking it. Some people would go to grocers and buy two or three bottles of Coca-Cola at at time. Coca-Cola noticed this trend and took advantage of it. In 1928 Coca Cola was introduced to the Olympic Games in Amsterdam. The new company’s CEO Robert Woodruff moved the company into developing and distributing six-packs of Coca Cola. This allowed Coca Cola to be enjoyed where ever they went, whether it was at home or far away from home. Cardboard cartons with six holes in it made carrying six bottles of Coke easier for the consumer, and of course, it is a Coca-Cola innovation that is still in use today. In 1929 Archie Lee came up with the slogan "The Pause That Refreshes," and it became the first of many popular marketing campaigns. The "pause" became synonymous with Coca-Cola.Most other advertising campaigns of the 1920's and 1930's depicted Coca-Cola as part of the American way of life.








In the early 60's, women began to be more weight cautious and count their calories. As a Coca Cola developed a new drink to go with the changing times. Coca Cola introduced TaB a drink that was sweetened with saccharine instead of sugar. Coke was afraid of how TaB would do in markets, so it did not want to associate itself with the new diet drink. No TaB drink packaging made any obvious mention of Coca-Cola. In 1964, TaB had about 10 percent of the weight-watching market.

In the 1980's, the sugary soda market began to decline. Executives at Coca-Cola wondered, "Are people getting tired of Coke?" This notion, along with increased competition from Pepsi, prompted Coca-Cola to take a drastic measure.The research and development team kept a new soda under wraps from nearly everyone, even the bottlers. The team found that among test group after test group, "New" Coke was winning against Classic Coke in blind taste tests.However, researchers failed to mention one thing to their test subjects: The New Coke that they thought tasted better would completely replace the Classic CokeOn April 23, 1985, New Coke was launched, but not without backlash from Classic Coke lovers. A group called the Old Cola Drinkers of America formed, and in July Coke had about 8,000 calls a day expressing their anger over the new formula. In addition, angry letters poured into Coca-Cola headquarters every day.The problem with New Coke was that it broke tradition. By 1980, Coke was an identifiable icon, and changing the taste was almost like changing people's lives. The taste of New Coke probably didn't offend them the most; it was the idea of New Coke that hurt fans of Coca-Cola. On July 10, 1985, it was announced that Coca-Cola classic would be returning to store shelves.

The Coca Cola Company not only sells Coca Cola, but also a host of other beverages. According to Coca Cola sells 500 beverage brands in 200 different countries. Coca Cola also has over 3500 beverages from A to Y only skipping X and Z. According to if you drank one Coke beverage a day it would take you nine years to drink them all. Coca Cola’s beverage brands are not limited to only soft drinks. Their expansion began with introduction of Fanta in the 1950s, and continued with Sprite in 1961. Also in the 1960s Coca Cola not only had soft drinks but also acquired a juice company called Minute Maid. Coca Cola also sells regular and low- and no-calorie sparkling beverages, fruit juices fruit drinks, bottled water, sports and energy drinks and ready-to-drink teas and coffee. Sixty of these different beverages from all over the world can be sampled at the World of Coca Cola in Atlanta in their Taste It beverage lounge.
Coca Cola has grown substantially since it was first created in 1886. From a fountain drink that only sold 9 cups a day, to beverages being enjoyed by 1.8 million people a day. Coca Cola started small and grew into the dominating company that it is today. Asa Griggs Candler was the start of this success taking Coca Cola and marketing it for national success by the end of his running time as the company’s president he had managed increase the demand for Coca Cola, and opening syrup plants in Chicago, Los Angeles, and Dallas. Throughout the coming years Coca Cola grew and used many innovative ideas to become the beverage giant they are today. With over 3500 thousand beverages worldwide, and 500 brands it’s no wonder why so many people enjoy their products.


Click Here to see a timeline of Coca Cola's history!

Coca cola was created in 1886 by an Atlanta pharmacist named Dr. John S. Pemberton. he created a flavored syrup that he took to a pharamcy where it was mixed with carbonated water. It was at this moment that Coca-Cola was born. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson named the drink "Coca-Cola”and also designed the trademarked, distinct script, that is still used today. The first marketing efforts in Coca-Cola history were executed through coupons promoting free samples of the beverage. Considered an innovative tactic back in 1887, couponing was followed by newspaper advertising and the distribution of promotional items bearing the Coca-Cola script to participating pharmacies. Dr. Pemberton had created an excellent drink,and after only two years of creating Coca Cola he sold portions of his buisness to various parties. A majority of the share was sold to Asa G. Candler, an Atlanta business man. Under Mr. Candler the distribution of Coca-Cola expanded to soda fountains beyond Atlanta. As a businessman Candler was able to transform the soft drink into profitable business. He offered coupons for free first taste he also begin to mass distribute products such as clocks, and Urns with the Coca-Cola brand on them to various pharmacies. With Coca-Cola in so many pharmacies and constantly in visual sight the curiosity to taste the product and the demand to supply the product was high. By 1895 Coca Cola had syrup plants in Chicago, Las Angeles, and Dallas. In 1894, to expand even more and increase profits Joseph Biedenharn installed bottling machinery in the rear of his Mississippi soda fountain, becoming the first to put Coca-Cola in bottles.

Coca Cola not only changed the way the American people enjoyed their soft drink, Coca Cola also changed the way that the American people looked at Santa Claus. Before artist Hadoon Sundbloom's ads appeared in the 1931, Santa Clause had been illustrated as wearing blue, green, yellow, or red. Santa Claus was also illustrated as average size, but new Coca-Cola advertisements showed Santa as a plump, round man with rosy cheeks and a long, white beard wearing bright red. He was essentially the perfect image of Coca-Cola. Not only did the ads become popular, but they have helped to shape the way all Americans look at Santa Clause. After the Coke ads, all Santa illustrations becaome more similar. Now, most of them depict a fat, jolly, red-suit donning man.

In 1950 Coca Cola changed their marketing stratgey to fit the times. During the 1950s TV emerged and Coca Cola had a new way to advertise. Coca Cola began playing ads depicting leisure, relaxation and comfort on TV. This marketing tactic not only helped it appeal to Americans, but also all over the world.Coke's appeal became so broad that an article in Time magazine stated that, "It is simpler, sharper evidence than the Marshall Plan, or a voice of American broadcast that the U.S. has gone out into the world to stay."

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